Strategy to Shipped.
Seventeen years across ITC greenfield operations, McKinsey strategy, and IDFC FIRST digital transformation. Field notes from an operator who's been in the room.
Recent Observations
The Ratio Has Flipped
Analysts used to spend three-quarters doing, one-quarter thinking. AI reversed that — most managers haven't told their teams.
Quantum Particles and Consumer Decisions
Individually unpredictable, collectively lawful. Superposition maps onto how consumers decide.
Forced into Leadership
Great individual contributors may not be excellent managers. The corporate talent wasteland.
Proprietary Formulae
The C-S-O Framework
Context, Sizing, Outcomes — a structured approach to problem definition that works in any domain.
Zoom In, Zoom Out
Alternating between 10,000-foot strategy and ground-level execution. Most leaders get stuck at one altitude.
Problem Solving Frontier
Where does innovation actually happen? Mapping the boundary between solved and unsolved territory.
"The last 10–20% of any problem is where innovation lives. Most teams never reach it — they declare victory at 80% and move on to the next fire."
— From "Beyond Quick Wins"